The 2020 Union for Ethical BioTrade (UEBT) Biodiversity Barometer, was published in November 2020. The report asks consumers what they know about biodiversity, and what they expect from brands. This year marks the end of the United Nations Decade on Biodiversity, and is also the last year of the Barometer. These ten years have seen increased discussions and efforts on biodiversity, with biodiversity gaining unparalleled momentum as a global issue of concern.
One major takeaway from the research has been that consumer awareness of biodiversity has increased each year over the last decade.
A majority of consumers surveyed for the report feel that 'companies have a moral obligation to ensure that they have a positive impact on people and biodiversity.’ More than 70 per cent of consumers surveyed suggested their trust is higher when a brand’s commitment to ethical sourcing of biodiversity is independently verified.
Other key findings include:
- Generation Z and Millennials are better informed about biodiversity than other age groups and increasingly investigate if companies ‘walk the walk.’
- Consumers in France, Brazil and Switzerland have higher awareness of biodiversity than consumers in Germany, the UK and US.
- Top brands cited as taking positive action for people and biodiversity included Natura (Brazil)), Weleda (Switzerland), and Yves Rocher (France).
- 42% of consumers could not name a single brand taking positive actions for biodiversity.